In 2017 more than 5,400 IT and business executives, 79% agree that AI will help accelerate technology adoption throughout their organizations. In short, AI is poised to enable companies to improve the experience and outcome for every critical customer interaction. AI already plays a variety of roles throughout the user experience (UX).
At the simplest level, it curates content for people, like the mobile app Spotify suggesting new music based on previous listening choices. In a more significant role, AI applies machine learning to guide actions toward the best outcome. Farmers are improving yields by implementing AI-enabled crop management systems: Blue River Technology’s tools combine computer vision and machine learning with their robotic systems to apply plant-by-plant fertilizer wherever needed.
Using advanced algorithms means ‘LettuceBot’ not only takes care of pesky weeds among the lettuce crop, but also addresses growing conditions that are less than optimal – like identifying sprouts that are too close to each other, and removing the one least likely to thrive.
And at the height of sophistication, AI orchestrates. It collaborates across experiences and channels, often behind the scenes, to accomplish tasks. AI not only curates and acts based on its experiences, but also learns from interactions to help suggest and complete new tasks.
Designers are rapidly transitioning from traditional interfaces in to specialists in Visual, Voice, Sound, Gesture and Thought Interface design.
Simplifying Interactions With Machines
Despite skepticism of AI as just another technology buzzword, its momentum is very real. 87% of executives we surveyed report they will invest extensively in AI-related technologies over the next three years.