CognitiveExperience.Design | DOSSIER 2030


Design is undergoing a transformation and a new generation of design leaders are using Cognitive Experience Design to craft customer experiences that reduce the time to task and that delight the users senses with new art forms that use algorithms to generate infinite possibilities. 

Machine Learning

Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed.

Generative Design

Generative design is an iterative design process that involves a program that will generate a certain number of outputs that meet certain constraints, and a designer that will fine tune the feasible region by selecting specific output or changing input values, ranges and distribution. Throughout the generative design process the designer learns to refine the program with each iteration as their design goals become better defined over time.

The output could be images, sounds, architectural models, animation, and much more. It is therefore a fast method of exploring design possibilities that is used in various design fields such as art, architecture, communication design, and product design.



A conversational UI assistant. You provide the content, then it helps you to create a layout and choose a visual style.

The Grid V3.

Chooses templates & presentation styles, retouches and crops photos — all by itself. Moreover, the system runs A/B tests to choose the most suitable pattern. |

Adaptive Modular Scale

Experimental computational design platform that generates design system tokens. |



The team learned how to answer the question, “What will the booked price of a listing be on any given day in the future?” so that its hosts could set competitive prices.

Sketch Confetti

Sketch Confetti. 
A plugin generates modern confetti patterns that fit into existing screen mockup.


Neural network-based app that stylizes photos to look like works of famous artists.

Assisted Writing

Assisted Writing re-imagines word-processing & explores new forms of writing, that allow authors to shift their focus from creation to curation, and write more joyfully.

Yandex Launcher

An Android launcher uses an algorithm to automatically set up colors for app cards, based on app icons.

Adobe Fontphoria

This Sensei experiment turns any letter image into a glyph, then creates a complete alphabet and font out of it. It can also apply the result to a physical object via augmented reality.

Individualized ux

Mutative Design

A well-though-out model of adaptive interfaces that considers many variables to fit particular users.

Anticipatory Design

A broader view of UX personalization and anticipation of user wishes.


This algorithm that deploys individualized phrases based on what kinds of emotional pleas work best on you. They also experiment with UI.

Mutative Design

A well-though-out model of adaptive interfaces that considers many variables to fit particular users.

Visual Design


Choose favorite styles, pick a color and voila, Logojoy generates endless ideas.

Variable Fonts

Parametric typography based on the idea of interpolation from several key variables: weight, width, and optical size. 

Oi Responsive Logo

Responsive Logo Reacts To The Sound Of Your Voice. Onformative developed software changes the logo shape, rippling through color gradients to the sound of a user’s voice.

Google AutoDraw

An experimental projects turns sketches into icons. It can help non-designers to use quality icons in their mockups.

Fashion. Architecture. Industrial.
 Music. Movies. Games. Urban & More

Autodesk Dreamcatcher

An algorithm generates many variations of a design using predefined rules and patterns.

Parametric Design

Zaha Hadid Architects bureau uses this term to define their generative approach to architecture.

Cognitive Movie Trailer

IBM Watson collaborated with 20th Century Fox to create the first-ever cognitive movie trailer for the movie Morgan.

Flow Machines

Flow Machines unveiled the first song to be composed by artificial intelligence, the Beatles-esque "Daddy’s Car”


Nike & Adidas have begun an Ai 3D Printing space race in footwear.

Generative Art

New forms of modern art. human/AI collaboration is an aesthetic dialogue similar to that employed with improvisational jazz.


Design with ml

Designing Machine Learning is a project by the Stanford d.School ML more accessible.


This JavaScript library for creative coding, making coding accessible for artists & designers.


A friendly Machine Learning for the Web. Everything you need to get up and started with ml5.

Teachable Machine

A fast, easy way to create machine learning models for your sites, apps, and more – no expertise or coding required.

Generative Design Leaders

Addie Wagenknecht

Twitter: @wheresaddie

Vera Molnár

Vera Molnár (born 1924) is a French media artist of Hungarian origin. She is considered to be a pioneer of computer art.


Twitter: @5putniko
 Born in 1985, Sputniko! is a Japanese/British artist based in Tokyo. Sputniko! is known for her film and multi-media installation works which explore the social and ethical implications of emerging technologies.

Mike Brondbjerg

Twitter: @mikebrondbjerg Designer / developer / artist working in data viz, information & generative design. Currently at London City Hall Intelligence Unit working on Data Viz.
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